Stay ahead of the game

Sign up for our newsletter to receive the latest digital marketing strategies and insights for the month ahead, delivered straight to your inbox!

    Get updates. Stay ahead. Win more.

    DocuSign, Adobe Sign, or PandaDoc: Which Electronic Signature Tool Helps Close Deals Faster?

    Sales

    In a digital-first market, a delay in signing is a deal-killer. Transitioning to a professional electronic signature solution isn’t just about going paperless — it’s about business velocity. If you’re looking for ways how to close sales deals faster, choosing the right tool to manage your contract lifecycle is the first step.

    Today, we compare the industry leaders — DocuSign, Adobe Acrobat Sign, and PandaDoc — and introduce a specialized alternative for B2B teams: Proposaly.

    1. DocuSign: The Industry Standard for Compliance

    DocuSign remains the most recognized name in the e-signature space. If your primary goal is a secure, legally binding digital signature that everyone trusts, DocuSign is the “gold standard.”

    • Best for: Large enterprises and legal departments requiring high-level security (SOC 2, ISO 27001).

    • SEO Advantage: Excellent for “trust-based” searches and complex workflow automation.

    • Pro Closing Tip: Use DocuSign’s mobile app to get signatures on the spot during in-person meetings.

     

    2. Adobe Acrobat Sign: Best for PDF-Heavy Workflows

    Adobe Sign is the king of integration. For teams that already live in Adobe Acrobat or Microsoft 365, it provides a seamless experience without leaving your favorite apps.

    • Best for: Teams looking for how to close a sales pitch directly from a PDF or Microsoft Word document.

    • Key Feature: Deep integration with Microsoft Teams and Outlook.

    • Pro Closing Tip: Use the “Send for Signature” feature inside Word to minimize the time between drafting and signing.

     

    3. PandaDoc: The Sales Enablement All-Rounder

    PandaDoc moved the needle by focusing on the document itself, not just the signature. It’s an all-in-one platform for proposals, quotes, and contracts.

    • Best for: Scaling sales teams that need a document builder with drag-and-drop templates.

    • Analytics: See which pages your client viewed and for how long.

    • Pro Closing Tip: When you see a client viewing your “Pricing” page multiple times, it’s the perfect moment to follow up and close the sale.

     

    4. Proposaly: The Modern Alternative to Close More Sales

    While the “Big Three” are general-purpose tools, Proposaly is built specifically for B2B SaaS and agencies. It focuses on the psychological triggers needed to close sales deals faster.

    • Why it’s different: Unlike a static PDF, Proposaly creates interactive, web-based offers that look stunning on any device.

    • Integrated E-Sign: No need for a separate DocuSign subscription; the electronic signature is built right into the proposal.

    • Speed to Lead: Generate a personalized proposal in seconds using smart variables.

    Comparison Table: E-Signature & Proposal Tools

    Feature DocuSign Adobe Sign PandaDoc Proposaly
    Primary Intent Legal/HR Compliance PDF Workflows Sales Enablement B2B Sales Closing
    Document Editor No (Upload only) Basic Yes Advanced/Interactive
    Tracking Basic Audit Trail Status Tracking Detailed Analytics Real-time Engagement
    Best Value Enterprise Microsoft Users Large Sales Teams B2B Agencies & SaaS

    Mastering the Close: How to Use These Tools to Your Advantage

    Regardless of the tool you choose, here is how to close the sale using digital automation:

    1. Eliminate Friction: Use electronic signatures to remove the “print-sign-scan” hurdle.

    2. How to Close a Sales Call: Never end a call without sending a tracking link. Use your software to see if they open it immediately.

    3. Speed Wins: Data shows that the first company to send a professional proposal has a significantly higher chance to close more sales.

     

    Conclusion: Which Tool is Right for You?

    • Choose DocuSign if brand recognition and legal “audit trails” are your top priority.

    • Choose Adobe Sign if you want a tool that lives inside your Microsoft ecosystem.

    • Choose PandaDoc if you need a versatile document builder for the whole company.

    • Choose Proposaly if you want a specialized tool designed to close a sales deal with high-conversion, web-based proposals.

    Share this article
    Back to top